Peignot (typeface)

Peignot is constructed sans-serif display typeface, designed by A. M. Cassandre in 1937. It was commissioned by the French foundry Deberny & Peignot. The typeface is notable for not having a traditional lowercase, but in its place a "multi-case" combining traditional lowercase and small capital characters. The typeface achieved some popularity in poster and advertising publishing from its release through the late 1940s. Use of Peignot declined with the growth of the International Typographic Style which favored less decorative, more objective typefaces like Akzidenz-Grotesk. Peignot experienced a revival in the 1970s as the typeface used on The Mary Tyler Moore Show and the second season of That's My Mama. While often classified as "decorative," the face is a serious exploration of typographic form and legibility. It is now owned by Linotype Corp. and is distributed both by Linotype and by Adobe.

Usage

• The Random House hardcover edition of Philip Roth's novel When She Was Good (1967) used Peignot for the title and author's name on the cover.
• The 1970s toy "Spirotot" used Peignot in its instruction manual.
• Behind the Camera: The Unauthorized Story of Charlie's Angels used Peignot in its titles.
• The 1971-76 Viacom logo was in the Peignot font as well.
• Peignot was also the font used for the title graphics of ABC's Movie of the Week from 1969-1975.
• The Viacom "Pinball" logo used Peignot.
• [[Shanghai Surprise]], the 1986 film starring Madonna and Sean Penn, uses Peignot in its title sequence.
• Several Muppets films use Peignot for their title sequences.
• Gary Larson's The Far Side and The Far Side Gallery
• "Magic Tree" car air-fresheners.
• The logo of Easy Living magazine.
• Universidade Estadual de Londrina.
• Radio Philippines Network